Financial Review
Anna Bernasek
The race ends in the blink of an eye. With millions watching around the world, a pistol shatters the silence and in a little over nine seconds, a mere 40 strides, the 100-metre sprint is history. The 100-metre event, among the oldest and greatest athletic competitions ever devised, is the ultimate test of nerve, skill and explosive athleticism. That sprint in the London Olympics will probably decide the fastest person in human history.
Favoured to win is the metaphorically named Jamaican sprinter, Usain St Leo Bolt. At 26, Bolt has been the runner to beat since winning three gold medals in Beijing in 2008 for the 100 metres, 200 metres and 4x100-metre relay. Bolt also holds the record for the fastest 100-metre sprint ever, an incredible 9.58 seconds.
He is an extraordinary physical specimen. At 6ft 5in (195cm) and weighing 200 pounds (90kg), Bolt has the physique of an Olympic swimmer, rather than the more compact frame typical of a sprinter.
There are two crucial factors in sprinting ability. One is stride frequency: how fast you can step. The other is stride length: how long each of those steps is. World-class sprinters tend to have very fast stride frequency but ordinary stature, lengthening their strides by applying extraordinary force. Bolt turns his size into an advantage and uses not only remarkable strength but his long bone structure to dominate opponents.
His biggest threat is his teammate and training partner Yohan Blake. The only sprinters close to their ability are Americans Tyson Gay and Justin Gatlin. But London bookmakers are offering overwhelming odds that one of the Jamaicans will win.
Which raises a fascinating question. In a nation of just 2.8 million people, it’s incredible that Jamaica has produced not just one contender for the fastest person in the world, but two. You’d expect the US – the richest nation in the world, with a long sporting tradition and a population 100 times greater – to produce champions. Is it pure luck that Jamaica is sending not one but two of the fastest men in the world to London?
It turns out Bolt and Blake are not unique in Jamaica. The country also has some of the top women sprinters in the world, including Veronica Campbell-Brown and Shelly-Ann Fraser-Pryce.
In the past 75 years, Jamaica has won 42 Commonwealth gold medals, 14 world championship gold medals and 13 Olympic gold medals in athletics. Looking at the 100-metre event alone, Jamaica has been the leader. Its sprinters have beaten 9.85 seconds in the event 46 times, while sprinters from its closest rival, the US, beat that mark only 19 times.
How does a tiny island nation in the Caribbean produce the best sprinters in the world? It doesn’t happen in a vacuum. When you take a look, you find Jamaica has created an exceptional athletic culture. It’s built a factory of speed.
The story starts in 1948, when two little-known Jamaicans, Arthur Wint and Herbert McKenley, won Olympic gold and two silver medals in sprinting. Then, in 1976, Jamaican sprinter Donald Quarrie, one of the sport’s all-time greats, inspired the nation by winning Olympic gold in the 200 metres and silver in the 100 metres.
Bolt wasn’t groomed to sprint from birth. But when a cricket coach recognised his ability and encouraged him to run, he entered a well-organised system of training, competition and coaching that brought forth his remarkable abilities. There’s no one thing behind it. It’s as important to have tough competitors as good coaches. And it’s as important to have peer approval as financial backing.
Cultures of excellence – of winning – are among the most fascinating and prized economic phenomena. Such things come to exist in an individual company, or in a city or region. They don’t last forever, nothing does. But when they thrive, they produce breathtaking results.
It’s perhaps the most important question in business and economics. How do you create a culture of success? That question gets a lot of attention but it hasn’t been satisfactorily answered, at least not yet. After all, a lot of places have billed themselves as “the next Silicon Valley”, but none of them has succeeded. And let’s not even discuss all the companies that bill themselves as “the next Google”.
While the subject remains shrouded in mystery, there are tantalising clues to creating a winning culture. For one, you need pathbreakers. There would be no Bolt without Wint, McKenley and Quarrie. And money matters. The Jamaican Amateur Athletic Association is a key player, as is the system of sponsorship of pro track athletes. Then there are the coaches and gurus. Pablo McNeil, an Olympic sprinter himself, was among Bolt’s first coaches.
Finally, politics and culture come into play. Bolt attracted personal attention all the way up to the Prime Minister, and there was no shortage of peer approval for an exceptional sprinter in Jamaica.
Business people and economists often use the language of competitive sport to describe the world of commerce. As the Olympics unfold, perhaps we’ll learn a few lessons about how communities can intelligently compete and create lasting success.