Does Goldman Sachs offer its customers a satisfaction guarantee?

Think about that for a moment. When a business offers a satisfaction guarantee it communicates trust and a bond of trust with customers is extremely valuable. Not only does a guarantee show a business trusts its own products and services but it also trusts customers to treat its products and services fairly. It’s a critical question every business needs to ask. “Can I offer a satisfaction guarantee?” If not, a firm needs to think long and hard about why it’s ok for customers not to be satisfied with what they’re getting. Whatever the costs of a satisfaction guarantee, the benefits are large. For one thing, it’s an incredibly useful way for companies to get feedback from customers about how products and services can be improved. In the investment business, guarantees are certainly not the norm. But moving toward some form of satisfaction guarantee could be a big step banks take in rebuilding trust.